Prerequisite: MKT 5322 with a grade of "C" or better. Topics will include data-driven decision making on marketing challenges pertaining to customers, brands, marketing mix decisions, online strategy and social media, market performance, and firm profitability.
This course examines strategic marketing decision making through the analysis and interpretation of marketing intelligence, metrics, and dashboards. MKT 5350 Strategic Marketing Analysis and Planning Prerequisite: MKT 5321 and QMST 5334 both with grades of "C" or better or instructor approval. Students will learn software, conduct data analysis and communicate the results. The course explores customer data analysis techniques and their theoretical foundations that are applied to real world business problems. This course is a study of the scientific approach that connects customer data and competitive information to drive marketing decision-making. It examines the latest technology and analytical tools used in e-marketing and e-commerce, including online advertising, mobile marketing, social media marketing, search marketing, email marketing, and web analytics. This course examines marketing strategies in the digital environment. This course examines the foundations of services marketing, which are necessary to create, promise, and deliver a successful, interactive customer experience. economy and are becoming critical for competitive advantage in companies across the globe and in all industry sectors. Students will apply learning in a qualitative research project. Activities include application of qualitative methods for conducting research. Topics include the design and execution of qualitative research projects using various qualitative methodological approaches. This course examines qualitative methods as used in marketing and market research. MKT 5323 Qualitative Research in Marketing
Learn to work closely with creative, advertising, sales and executive leaders to help take any organization to the next level.īoost your career with an MS in marketing research and analysis from Texas State.Ī study of the planning and coordination of marketing functions, marketing policies, and the analysis of marketing administration.Īn advanced study of the marketing research process to include problem formulation, determination of sources of information and research design, design of data collection forms, design of the sample, collection of the data, analysis and interpretation of the data, preparation of the research report, and oral presentation of the research findings. We prioritize helping you develop real-world knowledge including the technology-related skills used in digital marketing and marketing analytics that employers desire. The master of science in marketing research and analysis degree at Texas State University is a flexible, part-time specialized program that will teach you cutting edge techniques to conduct quantitative and qualitative data analysis, and to interpret that data to make effective marketing decisions. As a result, more and more organizations are in need of marketing professionals who have the skillset to conduct thorough market research, data analysis, and apply the results.
Technology, the proliferation of internet users on mobile devices, social media and an enormous growth in data has undeniably transformed the marketing landscape.
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